January 31, 2023

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Day: January 11, 2023

3 min read

SCOTT'S CHEAP FLIGHTS ANNOUNCES REBRAND TO GOING

Since 2015, Going has helped our 2+ million members travel and experience the world. The company combines sophisticated software and human Flight Experts to discover flight deals and mistake fares up to 90% off.

PORTLAND, Ore. - January 11, 2023 - (Newswire.com)

Scott's Cheap Flights, a travel service that has saved its 2+ million members more than $500 million on flights, has officially rebranded to Going.

"We knew it was time for a brand change that recognized both where we are today and could also grow with us into the future," said co-founder and CEO Brian Kidwell. "The name Going has this sense of motion and excitement to it that fits perfectly for a travel company like ours."

Going began as a modest hobby after founder Scott Keyes uncovered a $130 roundtrip ticket from NYC to Milan in 2013. But what started as a simple cheap flight email list for friends has now grown to a wraparound travel service, including a cheap flight search engine, multiple newsletters, and a soon-to-launch mobile app. With the company growing beyond just Scott and beyond just cheap flights, the timing was right for a rebrand.

"I work with 65 amazing people and none of them are named Scott," said Keyes. "Each week, we help thousands of people get unexpectedly cheap flights, and every time they write back to say 'thank you, Scott,' I feel supremely guilty! This company has dozens of people who deserve credit, not one person. While the name Scott's Cheap Flights worked great when it was just me, I'm even happier to be at a company we're all building together on our mission to help people travel the world, and that's Going."

Collaborating with the award-winning agency Design Studio and reviewing more than 3,000 names, Going emerged as the ideal name that satisfied the following criteria:

Speaks to travel: The new name had to speak to what the company does, but not in a tired or overly expected way. Names that included the words "travel" or "flight" were set aside in favor of one that conveyed the travel experience more broadly.

Timeless and borderless: The new name had to avoid short-term trends and industry niches, provide room to expand and experiment, and engage a global audience.

Memorable: It was crucial to take this opportunity to streamline and shorten our brand name to something that was easier to recall whether heard on local news or viewed on a billboard. No more "Scott's Cheap Travels" or "Steve's Cheap Flights."

Underscores the company mission: Above all else, it had to align with the mission to help people travel and experience the world. The name Going achieves that.

"While this is a big visual change, one thing that hasn't changed is the soul of this company," said Kidwell. "We'll continue putting travelers first, continue sending out incredible cheap flights, and we're excited to build even more ways to help people travel beyond what we can deliver in an email."

The rebranding effort will also include the long-requested introduction of a mobile app in the first half of 2023, including an interactive map of cheap flights available in real time. The app will be made available for both iOS and Android. In the coming months, Going will also expand their newsletter coverage and introduce Going for Teams, a bulk membership option for companies to strengthen their employee perks.

About Going

Since 2015, Going has helped our 2+ million members travel and experience the world. The company combines sophisticated software and human Flight Experts to discover flight deals and mistake fares up to 90% off. Unlike fully automated fare alerts services, our deal alerts pass a rigorous quality evaluation to ensure they're worth members' hard-earned money and limited travel time.

Going members save an average of $200 on domestic economy flights, $550 on international economy flights, and $2,000 on international business and first-class flights. Every month we receive thousands of testimonials from members who've scored a great deal thanks to our alerts.

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Contact Information:
Andrew Hickey
Senior Manager, Public Relations
[email protected]


Press Release Service by Newswire.com

Original Source: Scott's Cheap Flights Announces Rebrand to Going
2 min read

Ricardo London, LLC

Ricardo London Luxury Streetwear

LOS ANGELES - January 11, 2023 - (Newswire.com)

Ricardo London (www.ricardolondon.com), the e-commerce streetwear apparel company based in Los Angeles, California, has made the declaration to donate five percent of its profits divided amongst all 107 Historically Black Colleges and Universities (HBCU) throughout the United States in hopes of inspiring other black-owned brands, no matter the industry, to follow suit. The company made the conscious decision to contribute a percentage of its profits during the lifespan of Ricardo London's professional operations, etching in a socially conscious commitment.

It is no secret that most HBCUs are underfunded, but it is possible for small Black-owned businesses across all sectors to restructure their company's financial DNA to ease Black collegiate monetary burdens, and being a multi-million-dollar organization should not be the prerequisite for any company to do so, which is why the small team behind the young brand Ricardo London is implementing its giveback initiative immediately, and it will remain a mainstay as long as the e-commerce startup remains progressive in the streetwear market. 

When asked what inspired the community initiative to donate a percentage of its company's future revenues to HBCUs, Antonio Ricardo responded, "It was during Deion Sanders' 'Club Shay Shay' interview with Shannon Sharpe that Sanders asked what his distractors were doing on a regular basis to contribute to filling the funding holes that many Black colleges endure. It was in that moment that we decided to make giving to HBCUs on a quarterly basis part of Ricardo London's outreach." 

Ricardo London (www.ricardolondon.com) is an all-inclusive streetwear brand, but for its latest release, the "Shadow Alumnus Capsule Part 1", they decided to focus the capsule primarily on Black men and women as a way of sending a unified message of respect, loyalty, and commitment to Black culture. "Being that we are a Black-owned company, we felt the need to put our culture first and center, but all streetwear enthusiasts should expect future releases to encompass talent from all different walks of life," Antonio Ricardo stated. 

About Ricardo London

Ricardo London (www.ricardolondon.com) is an e-commerce streetwear brand that is focused on quality-crafted, limited-edition garments and has driven community initiatives far beyond the stylish apparel it produces.


Contact Information:
Stacee James
Publicist
[email protected]
909-757-7586


Press Release Service by Newswire.com

Original Source: Streetwear Brand Ricardo London Pledges Five Percent of Its Profits to 107 HBCUs During the Duration of Its Company's Lifespan
3 min read
2nd Consecutive Year Among Colorado's Best Midsize Companies

DENVER - January 11, 2023 - (Newswire.com)

Built In today announced that OTA Insight has been honored for the second year in a row in its 2023 Colorado Best Midsize Places To Work Awards. Additionally, the company was recognized on Colorado's Best Places to Work list. The annual awards program includes companies of all sizes, from startups to enterprise organizations, and recognizes both remote-first employers as well as companies in Colorado, the eighth-largest tech market in the nation.

"We are thrilled to be recognized as one of Colorado's Best Midsize Places to Work for the second year in a row," said Dave Collier, Chief Revenue Officer at OTA Insight. "At OTA Insight, we pride ourselves on creating a culture based on our core values. We believe a strong culture empowers employees to grow and do their best work. It's truly incredible to see our company culture recognized again by BuiltIn alongside other amazing companies."

Built In determines the winners of Best Places to Work based on an algorithm, using company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings.  

"It's my honor to congratulate this year's Best Places to Work winners," says Sheridan Orr, Chief Marketing Officer, Built In. "Exemplary companies like OTA Insight understand their people are their most valuable asset, and they've stepped up to meet the modern professional's new expectations, including the desire to work for companies that deliver purpose, growth and inclusion. These winners set the stage for a human-centered future of work, and we can't wait to see that future unfold."  

ABOUT BUILT IN

Built In is creating the largest platform for technology professionals globally. Monthly, millions of the industry's most in-demand professionals visit the site from across the world. They rely on our platform to stay ahead of tech trends and news, learn skills to accelerate their careers and find opportunities at companies whose values they share. Built In also serves 2,000 customers, innovative companies ranging from startups to those in the Fortune 500. By putting their stories in front of our uniquely engaged audience, we help them hire otherwise hard-to-reach tech professionals. www.builtin.

ABOUT BUILT IN'S BEST PLACES TO WORK 

Built In's esteemed Best Places to Work Awards, now in its fifth year, honor companies across numerous categories: 100 Best Places to Work, 50 Best Startup Places to Work, 100 Best Midsize Places to Work, 100 Best Large Places to Work and Editor's Choice: 100 Best Hybrid Places to Work. The program honors companies - remote, hybrid and in-office - with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle and Washington DC. 


Contact Information:
Adam Swart
Global Head of Brand
[email protected]
917-359-8969


Press Release Service by Newswire.com

Original Source: OTA Insight Earns Two 2023 Built In Best Places to Work Awards