Logo Brands Signs University of Virginia
Hand holding a 40oz Stainless Tumbler with a University of Virginia mark
FRANKLIN, Tenn., March 15, 2023 (Newswire.com) - Logo Brands, Inc. has finalized its newest long-term strategic partnership with the University of Virginia beginning on July 1, 2023.
Logo Brands will have the exclusive rights to manufacture, produce, and distribute officially licensed Virginia Cavaliers tents, chairs, tables, coolers, stadium seating, and inflatable sports balls to retailers across the country. Outside of these categories, Logo Brands will continue to offer a great assortment of products including home textiles, totes, blankets, and drinkware for the Hoos.
"We are thrilled to get to work closely with the Virginia team to build and grow their licensed business," said Kris Talley, executive vice president of sales and licensing. "We will produce high-quality licensed products that are backed by our lifetime guarantee for Virginia fans, students and alumni to enjoy for many years to come."
In addition to the Logo Brands e-commerce website, Virginia's licensed products will be available through Fanatics, Academy, Rally House, Walmart, Sam's Club, the University of Virginia Bookstore and many other major retail outlets.
"The University of Virginia is pleased to begin this new partnership with Logo Brands, a company known for the quality and diversity of its branded products. As we kick off this new relationship, we are eager to offer members of the UVA community new and exciting products that will help them show their support for the university they love."
The University of Virginia was founded in 1819 as the model for modern universities and is perennially ranked as one of the top public universities in the nation. After 200 years, this iconic institution remains committed to its animating purpose: to serve. A major research university with a unique residential experience, UVA continues to cultivate citizen-leaders and engage in meeting the greatest challenges of our time. With both the best financial aid and the highest graduation rate among U.S. public universities, UVA attracts students and faculty from across the nation and the world.
The Virginia Cavaliers will be Logo Brands' eighth university from the ACC.
About Logo Brands
Logo Brands is a leading manufacturer of officially licensed products for more than 800 colleges and leagues including NFL, MLB, NHL, NBA, MLS, and NASCAR. The company's assortment spans the categories of outdoor lifestyle, indoor living and on-the-go with more than 900 different product lines in the company's history. Logo Brands began as a family business in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. Its headquarters are now in Franklin, Tennessee.
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